Singapore.  (27 July 2010 0700 hrs).  The number of views has climbed to 16,163.  Assuming 50% of these viewer tell at least 2 friends and 50% of those tell 2 another friends, the total number of people who would have heard about this incident would be quite staggering (approximately 48,489 people) and the potential loss in revenue quite significant.

As mentioned in my research paper on the impact of the "perfect information environment", other readers of STOMP have started sharing similar negative experiences with the company.  A quick glance at the comments shows that readers have complained about additional charges for extra sauces and extra spoons.  These additional "support" reveals a pattern of unreasonable charges and is likely to further impact the company's client base.